Al Saf Al Awal Tourism · Dubai
Travel, designed around you.
From family holidays and premium stays to business travel, Umrah and destination experiences, ASAA creates seamless journeys for travellers across the GCC and beyond.
Destinations
Where will you go?
Explore all destinations
Experiences
Travel, shaped by how you want to go.
Premium stays
Carefully chosen hotels, villas and exclusive experiences.
Family holidays
Journeys planned around comfort, pacing and children.
Honeymoon & romance
Private resorts and destinations made for two.
Adventure
Desert, mountains, diving and the outdoors.
Cultural journeys
Heritage cities and authentic local experiences.
Religious travel
Umrah and pilgrimage services, professionally arranged.
Business travel
Corporate trips, groups, meetings and executive travel.
ExploreHow ASAA works
Your journey starts with one conversation.
01
Tell us what you want
Destination, dates, budget and how you like to travel.
02
We design your journey
Our team builds a personal itinerary around your requirements.
03
We arrange everything
Flights, hotels, transfers, experiences, visas and support.
04
You travel
Enjoy the journey, with ASAA available when you need us.
B2B
Partner with ASAA
Let’s create better travel experiences together. We are expanding our Saudi hotel, DMC and transport network for travellers from the UAE and GCC.
Hotels
Reach travellers from the UAE and GCC.
DMCs
Deliver destination experiences with a Dubai counterpart.
Tour operators
Place your product with a UAE source-market agency.
Transport
Ground movement for FIT, groups and Umrah.
Travel agencies
Mutual B2B distribution and contracting.
Why ASAA
A Dubai operator that still works like a concierge.
Personalised service
Every journey is designed around the traveller, not a catalogue.
Local expertise
Destination knowledge and trusted travel partners.
WhatsApp-led support
Clear communication before and during the journey.
Flexible solutions
From individual holidays to groups and corporate travel.
Trusted partnerships
We contract with hotels, DMCs and transport suppliers.
ASAA Umrah
Meaningful journeys. Professionally arranged.
Umrah is a specialist operation under Umrah Package Dubai — packages from Dubai by air or bus, Makkah and Madinah hotels, visas and Saudi transportation.
Corporate
Travel for companies that need it handled.
Business trips, hotels, flights, transfers, groups, meetings and executive travel — arranged from Dubai.
Talk to corporate travel
Where will your next journey take you?
Tell us where you want to go. We’ll take care of the rest.